Ad Experimentation

When you have exhausted all possibilities,

remember this: you haven’t.

THOMAS EDISON

Facebook Advertising is loaded with possibilities. Options begin with fine tuning your target interests, behaviors, demographics, age ranges, connections, locations, or languages. You can event target your competitors’ fans. Besides being fairly inexpensive, Facebook Advertising can catalyze “…a large mobile audience, extensive analytics, improved brand awareness, and upward trending click-thru rates.” (5 Benefits... MATCHCRAFT)

Facebook Ad for Cowboy Kimono

Upon completing Facebook’s Digital Marketing Bootcamp, I was gifted an advertising budget of $50. This gift unleashed a fashion mash-up campaign for Cowboy Kimono, setting into motion a fix for complicated style relationships.

Facebook’s robust advertising analytics determined conversion rates and other social metrics for me. All I had to do is analyze them and determine Cowboy Kimono’s next step.

Facebook Ad for Yappertoons

Yappertoon is a real-life client that agreed to be a “lab rat”for one of my student projects. The project combined Facebook Advertising with Instagram and Twitter posts. I built a caption contest ad inviting viewers to play. Most important lesson learned from this experiment? This type of contest format needs to be tweaked. The ad did not have a comment section like a Facebook post and viewers could not enter their submission directly.

Facebook ad metrics dished out the insights on things like weekly reach, post engagement, page likes, clicks, conversions, and even sales. This allowed me to track and measure. In the end, I knew if the ad was meeting the campaign goals and how to improve it.