Online Video

“The road to success is always under construction.”

LILY TOMLIN

Online video, one of the most highly shared content formats on social networks, has a well earned reputation for boosting brand association, visibility and page views. Search engines looking for content that engages viewers, favor videos! This means video can increase a brand’s chance of getting found.

Promotional Videos

Quite often I need video plugs for my online shop, Cowboy Kimono. As a team of one, I do the photography, styling, graphics, content creation, and video production. The videos were launched on various social media channels and resulted in click throughs to my online shop.

Fundraiser Video Campaign

To promote a fundraising event for Make-A-Wish New Mexico, I developed multiple concepts, formulated content, created design, and built animation resulting in a series of four videos. The client wanted social media posts that told a story, educated the viewer about Make-A-Wish New Mexico, and promoted fundraising, as well as, the event.

Video Tutorial

To promote an upcoming workshop on marker mail art, I created a time-lapse video. It is posted on my website, YouTube, and Pinterest. The video is my most popular pin by far, out numbering photo pins by thousands of views. A great tool for evaluating engagement, video is measurable and analytics are easily accessible. The image below shows the video’s success via Pinterest stats. Additional analytics, including segmentation, are a click away and updated frequently.